A finished white Queenslander behind a picket fence on Jack St, renovated by Tom Clifford Builders

Marketing for
premium builders.

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One studio, start to finish

Photo, video, brand, website, ads and search from one team, so nothing gets lost between suppliers.

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Two carpenters carrying a length of hardwood across a deck above Brisbane's hills
A carpenter fitting a sheet into new red timber framing

Graftco films, brands and markets premium builders and renovators, so the right clients find them first.

What we do

Shot to sell the finish.

Finished homes and progress shoots that show the standard of your work, ready for your website, ads and socials.

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A finished home and pool at Austin St by Tom Clifford Builders
A carpenter cutting framing timber on a mitre saw
Cutting red framing timber at the saw bench
A carpenter fixing new framing with a nail gun
Lifting a plywood sheet into place against the new frame
A carpenter making a cut inside the new timber frame
Cutting timber outside, with jacaranda in the background
Fixing an overhead joist in the new frame
Cutting sheet material with a circular saw
The finished galley kitchen at Raymond St, Shorncliffe
A stone-tiled bathroom with a round basin at Renwick St
The front gate and facade of the Jack St Queenslander

How we work

One team, from the first shoot on site to a signed client.

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  1. Shoot.

    Photo and 4K video of your builds, your team and the work in progress.

  2. Brand.

    Company and personal branding, so clients know who is building their home.

  3. Build.

    A website and landing pages made to turn a visit into an enquiry.

  4. Advertise.

    Meta and Google ads, SEO and AEO, aimed at the clients you want.

One morning on site

What one Graftco shoot produced for Tom Clifford Builders, 14 October 2026.

39
finished photographs
66
clips filmed in 4K
1
edited film
Scaffolding and new framing at the back of the house The crew lifting a window frame onto the scaffold deck Freshly sheeted white walls in a room ready for paint Carrying a long beam across the open deck Carpenters at work along the verandah Two carpenters fitting wall sheets beside a doorway A carpenter cutting at a trestle by the stairs Checking a door opening with a long level

8:13am Scaffolding and new framing at the back of the house

Recent work

Tom Clifford Builders, Brisbane. Photo and video, 2026.

Watch the reel
The finished kitchen at Raymond St, Shorncliffe
A carpenter cutting framing timber, sawdust in the light
A finished covered deck at Austin St
A carpenter cutting timber at a bench inside the new frame
The finished living room at Raymond St
The crew at work inside the new red timber frame

Why Graftco exists

Graftco was made so builders who do premium work get a full scale marketing system of the same standard. One studio shoots it, writes it, builds the site and runs the ads, so nothing gets lost in between.

Based in Brisbane, working with builders and renovators on homes at the top end of the market.